Marketing Assistance

Marketing Assistance—Making the right decisions in this highly competitive, changing, and complex industry

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  • We ensure that you are doing everything to gain the highest quality and quantity of leads.
  • We provide a Complimentary Comprehensive Digital Marketing Review worth $3,000.
  • In addition, we also evaluate all current marketing efforts and recommend proven cost-effective strategies.

It’s no secret this industry has changed drastically over the last few decades. In the past all you had to do was build an appropriate facility and customers would find you and book. “If you build it, they will come” worked. Unfortunately, we don’t live in that world anymore. Potential clients are inundated by messages from your competition. To survive, let alone thrive, it is crucial for your business to find a way to positively attract pet parents away from other less expensive but riskier options. After implementing our proven strategies you’ll be able to dominate almost any market!

Our expert assistance includes a comprehensive website review.

Times have certainly changed. Most prospective and profitable clients search for their pets’ home-away-from-home online. As a result, your business’ online presence can make or break you since it is usually the potential customer’s first impression! If it doesn’t show them exactly the right message, in the right way, it will also be their last. You can have the best facility, systems, and customer service, but without a compelling, dominant online presence, most people will never get a chance to know. Our proven expertise will help you develop and implement the most effective website for your particular business/market—including individualized guidance on text, images, and layout.

Comprehensive Digital Analysis and Recommendations

Ensure prospective customers are finding you over your competition.

Countless studies indicate that the vast majority of prospective clients will only trust and visit the first few results of their search. If you aren’t consistently on top of appropriate search results in every relevant market, you need to be!

New customers will have a very tough time finding you otherwise, and will probably choose your competition instead. If you are already maximizing your visibility, you probably know that search algorithms change very frequently. Our experts help you increase your occupancy by profitably improving and maintaining your online visibility with the latest, state-of-the-art strategies.

Market Analysis

Learn what companies key pet influencers are recommending to prospective clients. Discover proven ways to ensure they recommend you and not your competition.

Expert Review and Recommendations for All Promotional Material

We will review promotional materials including e-blasts, brochures, fliers, and other important marketing materials. Let our experts help you develop and present a more professional, attractive, and trustworthy image to the world.

Guerilla Marketing Strategies

Pouring significant financial resources into effective marketing campaigns will usually yield positive results. Unfortunately, even very successful independent pet care facilities can rarely compete with larger, better-funded competition on this level. Luckily there are many other extremely effective, proven, low-cost, grass-root strategies to increase your market share. Learn how to save money while achieving previously unimaginable results.

Strategies to Cultivate and Maintain a Positive Online Reputation

Many new perspective customers trust the reports of others who have used your services before. They usually, at least in part, base their decision on these findings. Unfortunately, without consistent cultivation, even the best companies are shocked at how negatively they are represented online by others.

Most business owners realize that unhappy customers are FAR more likely to post about their perceived negative experience than are your happy, loyal clients. Sadly, most new perspective customers rarely fully consider this. We will help our clients improve and maintain their online reputation by reducing/eliminating negative reviews, while simultaneously generating positive reviews on today’s most important review sites!

Proven Strategies to Engage Prospective and Existing Clients

Learn how to enhance your presence and reputation in the communities that matter most. Capture and maximize the most impactful opportunities available in your market while avoiding sinking resources into seductive but ineffective alternatives.

I have seen firsthand that Laura Laaman and the Outstanding Pet Care team substantially increase her client's revenues and significantly outperform the industry norm. These increases were essential in helping OPC clients command top dollar when it came time to sell. She guarantees her client's success in writing; I can't imagine why anyone would not be an OPC client.

Teija Heikkila, Principal Broker at National Kennel Sales & Appraisals

In just 18 months, Outstanding Pet Care increased our revenue by over $1,000,000. Due to this increased revenue, we received a minimum of $1,000,000 in additional revenue when we successfully sold our business.”

Chris Starko, Nashville, TN

We have been working with Laura Laaman since 2004. Since then she has helped us transform our business in ways we could never imagine. In the first month, the busiest time of the year, with no additional capacity we increased our revenues by 33%. The best part is although we always provided exceptional care, our pets were even happier and healthier.Since working with Laura and her team we have conservatively realized an additional $5,000,000 in additional revenue to date. Any company that works with Laura will understand her commitment to quality pet care and that her proven systems will equal success.

Walt & Joanne Morris, Morris Animal Inn

Rover Oaks has been a client of Outstanding Pet Care program for years and couldn't be more pleased with the results! It's nice to see that, thanks to the guidance and support of the OPC team, our revenues and profits can match the level of care we provide!

Steve Smith, Rover Oaks Pet Resort

Hiring Laura and the OPC team was a pivotal defining moment for our business. In our first year with OPC, we increased $330,000 over our previous year. She was instrumental in helping us transition from an all-inclusive lodging model where our revenue per pet per night was capped, to a more progressive and profitable model where the sky is the limit. We like to call her our revenue rainmaker!

Hailey Seidel, Bow Dog Canine Specialists